24 JUNE 1955, Page 8

LAST WEEK, in answer to a boast by Lord Beaverbrook's

Daily Express that during May the Express had carried more adver- tising than any other paper, Lord Rothermere's Daily Mail boasted that that was only half the story, and that the Mail had carried 1,400 more inches of news than the Express. The same evening, referring to the same boast, Lord Rothermere's Evening News boasted that during the first part of June the News had carried 1,000 more inches of advertising than Lord Beaverbrook's Evening Standard. Anything you can do I can do better?