BRITISH ADVERTISING
[To the Editor of the SPECTATOR.]
Sra,—As an American may I plead for a more extensive advertising campaign in my country by Great Britain A great deal is being done in this direction by France and Germany, as a glance at some of our leading papers and magazines will reveal. Yet England, which is to us the most interesting country across the Atlantic, lags behind in making known her charms and quiet beauties.
I have just received a letter front my mother, who is leaving for a three months' conducted tour in Europe. Only some ten days are scheduled to see England ! She would like to stay longer, but travelling alone she must conform to the time-table as fixed by the New York touring agency. Two elderly women friends, she writes, were so charmed with Clovelly, Devon, that they had left their party and were just too happy and peaceful to wander farther afield, even to Moscow, and so were reposing indefinitely in their dream village by the sea.
My friend and I, after five months wandering, are returning next year to England. We shall buy a second-1mnd Ford, a few maps, and set out to find and enjoy those places about which we have read since we first read Beowulf at school. We shall advertise at home even if the English railroad com- panies are loath to let the great American public see and admire the wonderful posters we saw in England recently.—.
Previous page
