26 JULY 1997, Page 53

No. 1995: Clumsy copy

Do the Brits know how to sell things British to foreigners? I have seen advertis- ing copy that made me doubtful. You are invited to supply some egregiously infelici- tous copy promoting some typically British `attraction' — haggis? Wimbledon? braces? the seaside? Maximum 150 words. Entries to 'Competition No. 1995' by 7 August.