The Central Electricity Board, to whose advertising methods I called
attention last week, will have to get their whip out if they want to retain their lead in the Vulgarity Stakes. The heroine of the Ministry of Food's latest advertisement, headed " GREEN FOR GO . . . and Sandra stepped out ! " is a wallflower (" Thinks ; He didn't even seem to see me ! ") until she starts eating salad ; in the end, bursting with lettuce, she is a radiant figure, surrounded by as many male admirers as the artist can get into his deplorable picture. " Salads," the Ministry of Food assure us in the same advertisement, " are Nature's beauty foods," whatever that means. Now that sex has reared its ugly head in Government publicity I suppose we shall have a "Be Virile! Eat Snoek! " campaign. I don't know who looks after that sort of thing for the Ministry of Health, but judging by their opposite numbers in Whitehall they ought to be right in their element with a drive against halitosis.
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