6 JANUARY 1939, Page 10

An incident with an interesting bearing on the important question

of the relation between advertisers in daily papers and editorial policy is mentioned in the World's Press News. Plans for a £5o,000 advertising plan for the radio industry were commended by one of their authors with the statement that such a campaign " would receive strong editorial support" To that suggestion strong exception was taken by the Advertising Committee of the Newspaper Proprietors' Association—very much to their credit, as it seems to me,--6 and apparently the whole scheme may be dropped. That will, of course, be a serious thing for the papers, but they seem ready to face it.