8 NOVEMBER 1913, Page 35

LONG LIFE IN BULGARIA

HOW IT IS ATTAINED

The Same Opportunity Within the Reach of England.

Official statistics just issued show that despite her small population Bulgaria possesses the greatest number of centenarians of all the countries in Europe.

Among four and a half millions of people there are 3,883 persons of at least 100 years of age.

England comes a poor sixth on the list with 92. Why is this ?

The Bulgarians discovered long ago, and their theories have been confirmed by the great scientist Professor Metchnikoff, that by eating soured milk curd obtained by fermentation, containing lactic cultures, the harmful poisons within the system which bring about premature death and hosts of diseases are eliminated. The result is long healthy life— statistics have proved it over and over again.

It has been also proved beyond doubt that the most palatable and satisfactory way of enjoying the benefits of lactic cultures is by regularly eatino. St. Ivel Lactic Cheese, which contains the pure cultures of the Bacillus Bulgaricus of Massol, recommended by Professor Metchnikoff as being the most effective.

Your doctor will tell you that it is good for you—doctors themselves eat and recommend it, and what is more the Jury of Medical Experts at the International Medical Congress held in London this year awarded St. Ivel Lactic Cheese the Gold Medal.

The daily consumption of this cheese is the simplest, the cheapest, the nicest way of obtaining the results which Medical Men and Scientists have been striving to obtain for all mankind.

You can get a packet of St. Ivel Lactic Cheese from the leading grocers and dairymen throughout the country. Will you purchase one to-day and try it for yourself?