12 JANUARY 1962

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Advertising and People

The Spectator

Victor Gordon Brian Copland Cars and People Leslie Adrian Westminster Commentary Roy Jenkins, MP The Churches Monica Furlong Mussolini James Joll

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— Portrait of the Week — DR. ADENAUER TOLD MR. MACMILLAN that

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he was prepared to buy more arms from Britain, to give us a hand in our financial difficulties; meanwhile the Government took £450,000, to be going on with, out of the ITA's...

FOUR YEARS

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rin HE Common Market has been in existence I for only four years—and indeed it is only three since the first tariff cuts between member countries. Now that the Ministers, with...

The Spectator

The Spectator

No. 6968 Established FRIDAY, JANUARY 12, 1962 1828

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Back from Bonn

The Spectator

M R. MACNIILLAN . s visit 10 Bonn, stieeesa ui though it may have been in eliciting from Dr. Adenauer an offer to buy British arms 'on j considerable scale,' does not appear to...

Caveat Emptor .

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"THE consumer'—according to Choice, the re- 1 port on his protection issued recently' by the Conservative Political Centre—'has come back into his own'; the return to free...

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The Street Against the Council Chamber

The Spectator

From DARSIE GILLIE PARIS T HE street murders, the lynchings, the OAS's mobilisation posters in Algiers and Oran, the renewed activity of at least some of the FLN's guerrillet•os...

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Westminster Commentary

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Bleak House By ROY JENKINS, MP Mlik political prospect for this year, even by 1 recent standards, is a dismal one. Few people can believe the recent performance of the...

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Truth in Advertising

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Having decided that the advertising itself is at fault, the next problem is to decide how it harms the consumer. Is it untruthful, immoral, anti-social, misleading, dangerous?...

Advertising and People I . Consumers, Unite!

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By VICTOR GORDON O UTSIDE shops in various parts of London there is an advertisement announcing that a girl called Daphne provides 'services to gentlemen,' and it gives what...

What Can Be Done?

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1 should make it clear that (political and economic considerations apart) the amount of controversial, compared with acceptable, adver- tising is very small. In an...

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Consumer Agencies

The Spectator

I would suggest that there is now room for a consumer-orientated advertising agency. Some of the most pertinent quarrels between advertisers and their critics are really based...

How They Would Work

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The general aim of the agency should be 10 convey in advertisements the true experience of different products, speaking in the 'language appropriate to each medium, be it the...

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2. Much Ado By BRIAN COPLAND* APART from his opening

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paragraphs, which one .n.may dismiss as journalistic licence, there are few criticisms in Mr. Gordon's article to Which even the most dedicated ad-man could strongly object. Of...

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The Churches

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Ding-Dong Merrily on High By MONICA FURLONG WELL ELL, now, having dutifully stoned Stephen, , the Holy Innocents, as well as receiving the three unpunctual Orientals and im-...

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MIRRORS UP TO ART

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SIR, — Dr Leavis is entitled to express strong views as to what is and is not worth studying in literature, but not to suggest (using words like `truly,' really,' `essential')...

UTTERS

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Committee of 100-plus In Ferment Mirrors up to Art Advertising Authority Comas in the Congo Malta Preserved Down Coronation Street Vinous Questions Dr. Kenneth D. The...

ADVERTISING AUTHORITY

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SIR, —To impose controls on advertising seems to me to be closing the stable door after the horse has bolted. Surely the really fundamental issue is one of product control...

SIR,—Mr. Desmond Stewart is in error when he states that

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the four French officials awaiting trial in Cairo do not enjoy diplomatic privilege. In execution of the Zurich agreement of April 22, 1959, and of a letter to the Swiss...

3 M,— Bernard Levin chooses, either ingenuously or lisingenuously, to ignore

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the simple fact that no one :onnected with any 'Committee of 100 is responsible for what anyone else connected with any Committee lays or does. The central Committee of 100 has...

COMUS IN THE CONGO

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SIR,—When Dr. Conor Cruise O'Brien in his 'time o f crisis' turned to Milton, would it not have been better, instead of drawing analogies with Comus, t o have seen himself as...

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VINOUS QUESTIONS

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SIR,—Mr. Postgate in his interesting and informative article on Yugoslavian wines on November 24 men- tioned that, as far as he was aware, the dry Zilavka was not available in...

SIR,—To answer two vinous questions in your last issue: (1)

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Berncasteler Doctor is 'over-advertised' in all Guides to wine, including my own, because of its name and a trivial story attached to it to the effect that the wine has a...

DOWN CORONATION STREET

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SIR,—In his dressing-down of Derek Hill (Spectator, January 5) for his 'ecstatic plug' for Coronation Street, Peter Forster says, 'it should surprise nobody that television, now...

MALTA PRESERVED

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SIR,—Mr. Bradford has asked why I said that the plan shown in his book as 'the original plan of Fort St. Elmo, dated 1552' is an eighteenth-century one. On stylistic grounds the...

SUGGESTIO FALSI Sta,—I am surprised that no one has pointed

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out that Mrs. Margaret Knight's treatment of Nansen's character is a deliberate suggestio falsi. By suppressing the fact that Nansen carried a Bible on the Fram and that lie...

THE FELLOWSHIP PARTY

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SIR,—Cyril Ray may write lightly about advertise- ments for a new political group that proposes to call itself the 'National Fellowship' but we in the anti-war Fellowship Party...

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Opera

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A Lack of Design By DAVID CAIRNS I AM still waiting for a pro- duction of The Magic Flute which is good enough to silence the unbelievers in our midst. The new version at...

Art

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The Municipal Scene By HUGH GRAHAM The title alone is a give-away. Picasso's name presumably figures only for its public appeal; the youngest exhibitor is in fact Paul Jenkins...

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Cinema

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Fascist First XI By ISABEL QUIGLY The Valiant. (Odeon, Leicester Square.)—The Last Day of Summer. (Everyman, Hamp- stead.) STRIKE high or strike low, there is no pleasing some...

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Design

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The Boat Show By KENNETH J. ROBINSON IF you know nothing of the joys of a sloop in the deep and are quite capable of cruelly misjudging the girl who needs a pram dinghy, you...

Television

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Anything You Can Do By PETER FORSTER SOMEWHERE in the curious labyrinth of the BBC mentality there seems to lurk a belief that z it is desirable to promote two- way traffic...

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BOOKS

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Little Caesar BY JAMES JOLL T HE monstrous figure of Hitler has until re- cently obscured that of his brother dictator, Mussolini. As a result, the Hitler legend has been...

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Sick Man of Africa

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Guilty Land. By Patrick van Rensburg. (Cape, 18s., and Penguins, 3s. 6d.) PATRICK VAN RENSBURG has some excellent qualifications for asking us to be interested in yet another...

He Who Must Die

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The Story of the Night, By John Holloway. (Routledge, Kegan Paul, 21s.) MIS is really two books. One of them is a short-tempered and orthodox account of Shakespeare's major...

New China Hand

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The Wall Has Two Sides. By Felix Greene. • (Cape, 25s.) ABOUT a year ago reports appeared in the papers that during 1960 China had suffered one of the worst attacks of both...

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Hardy's Carpet

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WHAT Dr. Hynes means by the pattern of Hardy's verse is something essentially quite simple. It is that the structure of all Hardy's best poems, and of most of the rest, too,...

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Men at Arms

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The Arm of Flesh. By James Salter. (Cassell, 13s. 6d.) The Siege of Battersea. By Robert Holies. (Michael Joseph, 15s.) A Place Like Home. By Thomas Hinde. (Hodder and...

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The Pause and Bank Rate

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By NICHOLAS DAVENPORT As Mr. Lloyd's `pay' neurosis gets worse the symptoms of it will be seen in greater de- grees of irrational behaviour. Here is the latest example. The pay...

A Chinese Superstition

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One mirror was left bare. He glimpsed himself in passing; Gravity drew him down. A face he saw the face you'd said You loved. Not the face he used to shave. Easy to save...

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Investment Notes

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By CUSTOS T T was thrilling to read in a broker's New Year 'review that 'a new bull market has begun'— until we found that the rise would be very gentle (hardly noticeable?)...

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Company Notes

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9" HIS is the time of the year when the big I home banks report their results for 1961. Martins Bank is the first, as usual, to report. Net profits have risen by 2 per cent. to...

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Consuming Interest

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Cars and People By LESLIE ADRIAN I DON'T need to announce the great advance in test- ing and reporting for the benefit of consumers that has just taken place, but I am...

Roundabout

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Snap, Crackle and Pop By KATHARINE WHITEHORN You can now get recordings of Shakespeare and Tony Han- cock, Natural Childbirth in Progress. the United Nations, Motor Racing....

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Postscript . . .

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THE Times, which is mindful of such matters, for it knows where its readers lurk, re- cords that 'one of the last citadels of masculine exclu- siveness is beginning to...