12 APRIL 1963, page 31
The Hard Sell
By LESLIE ADRIAN SALESMEN and advertising ex- ecutives are proud of the kind of nagging approach to selling that they call the 'hard sell.' Sales resistance is there to be......
By LESLIE ADRIAN SALESMEN and advertising ex- ecutives are proud of the kind of nagging approach to selling that they call the 'hard sell.' Sales resistance is there to be......