18 OCTOBER 1968, page 27

Ffolkes's Business Types

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Blue Chip Bet

PORTFOLIO JOHN BULL British Petroleum has become a gambling stock —and not a bad one at that. Waves of Ameri- can buying have held the price steady against the general fall in......

Unitary Method

ADVERTISING ROGER PEMBERTON What is the fastest-growing category of adver- tising in Britain today? No question about it —unit trusts. Last year total advertising expen- diture......