17 AUGUST 1929, Page 28

TRIBUTE TO ADVERTISING.

It might be thought-that the products of the well-known firm of Guinness were sufficiently well known to require no further stimulus in the shape of public advertisements. At the recent meeting, however, of Arbhur Guinness Son and Company, the chairman, the present Earl of Iveagh, made a very pointed reference to the good results which had followed the extension of an advertising campaign in this country. There was naturally a considerable decrease in English sales of the company's products during the period of the coal strike, but it appears that that decrease had more or less continued even during the first three quarters of the past financial year. During the last quarter, however, there was a distinct increase, which 'Lord Freagh connected with the extension of the company's advertising campaign.