12 JANUARY 1962, page 8

Consumer Agencies

I would suggest that there is now room for a consumer-orientated advertising agency. Some of the most pertinent quarrels between advertisers and their critics are really based......

How They Would Work

The general aim of the agency should be 10 convey in advertisements the true experience of different products, speaking in the 'language appropriate to each medium, be it the......

What Can Be Done?

1 should make it clear that (political and economic considerations apart) the amount of controversial, compared with acceptable, adver- tising is very small. In an......