12 JANUARY 1962, page 9

2. Much Ado By Brian Copland* Apart From His Opening

paragraphs, which one .n.may dismiss as journalistic licence, there are few criticisms in Mr. Gordon's article to Which even the most dedicated ad-man could strongly object. Of......

How They Would Work

The general aim of the agency should be 10 convey in advertisements the true experience of different products, speaking in the 'language appropriate to each medium, be it the......