14 OCTOBER 1955, page 14

Lime Or Tonic

BY BRIAN INGLIS T HE essential qualification of a good advertising man used to be innocence : the ability to approach his work without preconceived ideas of what the public......

`without A Hearer ?'

BY J. VAUGHAN WILKES R. SIMON PHIPPS asked in a recent article in the Spectator, 'How shall they preach without a hearer?' and spoke of the 'urban masses as yet untouched by the......