4 JULY 1914, page 18

Homing Pigeons.

W HEN Members of Parliament make matches with pigeons brought from their constituencies, and get Ministers of State to open the baskets to let the pigeons fly, the pastime of......

Correspondence.

SOME MODERN FRENCH BOOKS. [To run EOM. or Me ..13erxraroa.".] SI12,—The literary talent and the extraordinary industry of IL Emile Fagnet have seldom been better displayed than......

The Economics Of Advertising.

- 1 -- T is estimated that as much as a hundred millions sterling is spent every year in the United Kingdom on adver- tising, and five or six times as much in the whole world.......