Publicity Needed
SIR,—Mr. John Benn's article in your September 26th issue raised several important issues. Unfortunately it is true that business-men overseas are not at present being made nearly enough aware of the huge range of industrial and commercial activities currently being carried on in this country. As a result, credit for Pioneering achieve- ments is liable to be lost and—perhaps worse still—important business missed through genuine ignorance abroad of the particular services that are available in Britain.
Export merchants are a case in point here. Their specialised activi- ties are known in many markets, but, as it happens, these are not yet fully appreciated in Canada. Surely here is an opportunity for this important section of the business community to take concerted publicity action ?
Many manufacturing organisations, too, could revise their ideas of publicity with advantage. When I was in Scotland recently, I noted an obvious reluctance among several leading firms to speak of the work they are doing, particularly on the export side. Modesty is all very well, but I feel it is a pity when, for example, a company who are at present executing a very large and important dollar contract would have been unwilling to puhjicise the fact had it not been the express wish of their customer that they should do so.
Perhaps the approach of Coronation Year may induce firms, both in industry and commerce, to think out afresh their place in the national economy and resolve to take public and customers more into their (Editor).
The British Trade Journal and Export World, Bouverie House, 154 Fleet Street, London, E.C.4.
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