20 JULY 1929, Page 18

LOOSE ADVERTISEMENTS IN PERIODICALS.

" Live and let live." The Spectator, I see, is seeking to live a larger life by inviting its subscribers to obtain other sub- scribers. Why, then, should not periodicals seek to live by such means as to them seems good ? Personally, I like the loose book-marks, appeals and so forth, for I light my pipe with them. One man's annoyance, sir, is another's delight. The Spectator itself would not be a suitable gift to a " bookie," and if it loses its old tolerance and takes to annoying the periodicals, as it did a fortnight ago, I for one shall give it SENEX , Highgate.