The Prince of Wales presided on Monday at the first
meeting of the Royal Commission for the Brussels, Rome, and Turin Exhibitions. In his speech the Prince explained the inducements which will be given to British manufacturers to exhibit. The Treasury will ask Parliament for a grant-in- aid, and it is proposed that the Royal Commission shall under- take the cost of decorating the British section and supply all the necessary equipment. It is further proposed that the Commission shall handle British exhibits within the Exhibition grounds free of charge ; and finally, that it shall pay fifty per cent. of the charges made by the Exhibition authorities for the supply of motive-power to machinery in motion. The Prince of Wales considered that these " unprecedented facilities" should overcome the reluctance of British manu- facturers to take part in foreign exhibitions. "Experience," he said, "has shown that even ia the case of firms having world-wide connexions attempts to discontinue advertising have usually been followed by a diminution in the sales effected, and it is not unreasonable to assume that the neglect by Great Britain of one of the most important forms of national advertisement would be equally detrimental."
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