4 DECEMBER 1953, Page 9

CONSTANT FRIENDSHIP

Readers of the Spectator doubtlessly regard Christmas, or the New Year, as the season for recognising and cementing friendships. So do we. For that reason we offer you, the reader, the opportunity of sending your friends a gift from which your good wishes will continue to flow every week for six months.

Our offer is that you may send the Spectator to your friends in any part of the world, as your Christmas or New Year Gift, for six months (26 weeks) for at least 10s. less than the normal subscription rate.

The charges are : for one or two gift subscriptions : 7s. 6d. each, for three gift subscriptions : El, for a greater number : 6s. 8d. each.

Any number of gift subscriptions may be opened, but please do not include in your list those friends known to you as regular readers of the paper.

Your initial greeting will be conveyed to your friends by an attractive card which will also explain that the Spectator comes from you as a gift.

Act now, for time is running short. There's an order form below.

[IF YOU WISH TO GIVE A YEAR'S SUBSCRIPTION THE TOTAL COST, INCLUDING THE GIFT OFFER, IS 25s. FOR EACH SUBSCRIPTION.'

To: THE SPECTATOR, 99 GOWER S'IREET, LONDON, W.G.L

I accept your Special Christmas offer and enclose £

far six-monthly Gift Subscriptions. My name and address is:— Please open Gift Subscriptions for the following, none of whom, to my knowledge, buys the SPECTATOR regularly:

(Please use block letters throughout.) 2 3 4

(If you prefer not to cut your copy a letter will suffice.).