AMERICAN SALESMANSHIP
[To the Editor of the SPECTATOR.]
Sta,—I am writing this in the hope that you will at some time or other find space for some information on the " sales " side of American industrial conditions. "The New Industrial Gospel" has given us the manufacturing and labour con, siderations ; I feel sure that many would be glad to know of their sales methods : 1. Their methods of employing travellers.
2. How the "sales costs" are covered by the policy of price reduction.
3. The value of direct postal propaganda.
4. Aspects of advertising.
5. Sale through agents ; sale through the trade generally, or sale direct to the public.
6. Whether the policy of the consumer there to "scrap and buy again " is peculiar to the American mind.
'7. The situation in respect to " gradual payment" schemes and arrangements for financing them.
22 Redcliffe Gardens, London, S.W.10.
Previous page
