[To the Editor of the SPECTATOR.]
Sin,—I was particularly interested to read the.reviese by: Me. Clough' Williams-Ellis of cover-design for Carson' chocolates in the Spectator for January . 27th. I have• always, been keen on Art playing its-true part in-commercial advertisement work, and in the• examples which' Me. Ellis mentions. I thoroughly endorse- whathe says. The "Nursery Rhymes" cover-designs- and the • decorative, treatment- of the cover labele for half-round boxes are particularly- charming. The conventional- rendering of the- bouquet, of flowers . arranged in a frieze-like manner is splendid. The colour: scheme is extraordinarily effective and the - craftsmanship of a very high order. Work of such artistic merit is, in the long run, bound to succeed, and the education of the public: taste greatly improved thereby.
Having noticed the Castle badge .of the Baynard- Press on the " Royal " box cover, ,I was not surprised to find work of such excellence. Good- printing, both as regards display and colour, can only be done by a. firm of good printers who have. the artistic insight and the desire to cultivate goad taste.--I am, Sir,. Svc., Ivon BEAUMONT, A.R.C.A., M.S.A. Lond., Headmaster. The Municipal Technical Institute, Belfast, School of Art.
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