Sir Adolph Tuck, addressing the shareholders of his company on
Wednesday, said that the increased postage on picture postcards had reduced the sale by half. Thus the Postmaster- General's expectation of increasing his revenue from postcards will be disappointed. Instead of receiving more, by the extra halfpenny postage, he will actually receive leas than before. Meanwhile a flourishing trade has been hard hit, so that the income-tax authorities will obtain less from the publishers and the retailers, and the public are partly deprived of a favourite holiday amusement. If the Post Office were managed on commercial principles, its directors would, of course, have foreseen these results of a foolish policy, and would have sought rather to reduce expenditure than to increase their rates beyond the maximum which the public would pay.
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