Education for Salesmanship As we go to press, we are
able to welcome the Interim Report on British Marketing Overseas, prepared by the Education for Salesmanship Committee, which was set up in October, 1928. It is impossible to. doubt the truth of the criticism of British manufacturers and export firms which is here gently but firmly administered. The Report makes clear, however, that the best British firms have no superior on the Continent or in America, and what is desired is simply that those who are still " insular " in their outlook and methods shall emulate the keenness and the competence of many of our com- petitors. There is no question, of course, of our firms adopting American methods. It is a fact that American methods are a complete failure in Europe, and that many American concerns have to employ Englishmen in order to " make good " there. The dictum of Mr. Francis Goodenough, Chairman of the Committee, that " it is up to business men to overcome business difficulties," was, we notice, echoed with some fervour by Mr. J. H. Thomas on Tuesday at the tenth annual dinner of the London Iron and Steel Exchange. Apart from improve- ments in selling, " There will have to be," he said, " considerably more Rationalization and coming together than exists to-day."
* * * *
Previous page
